Project Overview I developed a professional e-commerce platform for Steel Mills, a company specializing in high-tensile construction metals and premium roofing. The project focused on creating a reliable digital catalog for heavy building materials while offering a path for users to request expert engineering quotes.

Key Features

• Construction Material Catalog: I organized a wide range of technical products into a clean, easy-to-navigate layout, including:
  • Structural Steel: Steel bars (with multi-size variants), binding wire, and hoop iron.
  • Premium Roofing: High-quality textured “Mabati” and polycarbonate sheets (Cleardek) with specific measurements.
• WhatsApp Ordering System: To simplify the buying process for contractors on-site, I integrated “Buy via WhatsApp” buttons on every product. This allows for instant price negotiation and delivery coordination.
• Service-Oriented Design: Beyond just selling products, the site highlights professional services like Steel Design & Planning and Industrial Architecture, positioning the brand as an expert partner in construction.
• Trust & Authority: I built custom sections to showcase the company’s 25+ years of experience and added a customer testimonial slider to build credibility with new homeowners and developers.
• Mobile-First Interface: Knowing that most builders use their phones on construction sites, I ensured the site is fast, responsive, and features easy-access “Call Us” and “Get a Quote” buttons.

The Result

The platform serves as a 24/7 digital storefront and lead generation tool. It successfully combines a retail shop with professional service inquiries, helping the business close deals with both individual homebuilders and large-scale contractors.